The Sandbox

Unpack the creative process with a sense of play, a ’sandbox’ experience of exploration and fun, all driven by a passion for creativity.

Oscar and Bafta award-winning film production studio See-Saw approached me to create an identity for their first venture into podcasting called The Sandbox.

The challenge was to create a look and feel that was elegant and purposeful as well as embody timeless creative curiosity that is integral to all of the work they do.

The result was bold typography paired with a geometric marque made of two semi-circles. The segments, which have a textured appearance represent the collaborative nature of film making, that each individual brings their unique expertise to create a whole. Textures and soft colours were used to reference their British and Australian pedigree and represented a sense of approachability, which is an essential element of their brand.